Welcome to Starfish Technology Limited ("Starfish," "we," "us," or "our"). Protecting your privacy and ensuring the security of your information are fundamental values that we prioritize. By utilizing our Services, you acknowledge and agree to comply with this Privacy Policy. Your utilization of our Services constitutes consent to the processing, collection, use, and disclosure of your information and data as outlined herein. If you do not agree with this Privacy Policy, kindly refrain from using our Services. Should you have any inquiries regarding this Privacy Policy, please contact us via email at [email protected].
1. Information We Collect
The data we gather varies based on the Services you utilize and how you interact with them.
A. Directly Provided Information
We gather information directly from you, such as when you create an Account, establish security questions, make purchases, or contact Help.
The information we collect from you includes:
Your Account details, such as your email address, username, real name, country, date of birth, telephone number, and password;
Security questions and their corresponding answers;
Responses to surveys about our Services;
Information you provide when seeking assistance from us, including your name, telephone number, and details (including call recordings) of the issues encountered;
B. Information You Provide
During your online gaming sessions, we may gather details about your gaming profile and gameplay activities.
When you engage in our online games, we collect your in-game profile information, gameplay data, and statistics. Some of this information may be displayed within the game environment. Additionally, in certain titles, we might record your gameplay and share it with other players within the game or make it visible to players outside the game through other Starfish Services.
C. Other Information We Collect When You Use Our Services
When you use our Services, we automatically gather additional information to enhance your experience, including:
IP address;
Details about your device, hardware, and software, such as device identifiers (like Apple Identifier for Advertising [IDFA] or Android Advertising ID [AAID]), platform type, settings, and components;
Approximate geolocation data (derived from IP address or device settings);
Browser information, including browser type and language preference;
Referring and exit pages, along with pages viewed and other interactions with web content;
Information about Services you purchase or access, and how you use them;
Device event details, like crash reports, request and referral URLs, and system activity (e.g., error encounters during gameplay or loss of internet connectivity); and
Additional information, such as personal photos or likenesses you may provide during participation in live events.
We may also locally store and retain information on your device using technologies like cookies, browser web storage (including HTML 5), and application data caches. These mechanisms help us improve our Services and tailor them to your preferences.
2. How We Collect Your Information
To provide and optimize our Services, deliver advertisements, and improve your gaming experience, we employ several technologies, including cookies and similar technologies, along with analytics, advertising, anti-cheat, and anti-fraud tools.
Both ourselves and third parties utilize the following technologies to gather information for the delivery of our Services.
A. Cookies and Similar Technologies
Cookies are small text files that are stored on your web browser. We and our third-party partners use cookies and similar tracking technologies to gather insights into your interactions, such as the web pages you visit, features you engage with, and ads you view, as well as the games you play. This data helps us manage your shopping cart, assess the effectiveness of our advertising efforts, prevent repetitive ad displays, and enhance your overall experience.
Additionally, we may employ tracking pixels or clear GIFs to collect information about your use of our Services and how you interact with our marketing emails. Internet log files, containing technical details like your IP address, are used to monitor traffic on our platform, troubleshoot technical issues, identify and prevent fraudulent activities, and enforce our User Agreement.
Our Services also utilize Analytics, Advertising, Anti-Cheat, and Anti-Fraud technologies, which may leverage the same cookies or similar mechanisms for their functionalities as detailed below.
B. Analytics Technologies
We utilize both internal and third-party analytics technologies to gather information about how you interact with our Services, as well as the performance and health of our platform.
When you use our Services, we may collect and retain data from your computer or device. This includes technical details and related information about your computer, device, operating system, and network (such as IP address and device identifiers). We also gather data regarding your engagement with specific features and services, gameplay and usage statistics, as well as interactions with peripheral hardware. Additionally, we may gather and store data from your device to generate probabilistic identifiers, aiding in the analysis of services accessed by players across multiple devices.
If you play games offline without an internet connection, this data is stored locally on your device and will be transmitted to us once your device reconnects to the internet. For online Services, we may collect, use, store, transmit, and publicly display your personal and/or statistical gameplay data (including scores, rankings, and achievements), and identify content that you create and share with other players.
C. Anti-Cheat and Fraud Prevention Technologies
We are committed to maintaining a safe and equitable gaming environment for all players. In pursuit of this goal, when you use our Services, we or third parties may utilize cookies and similar technologies to gather data about your machine or device. This data is used to generate a machine "fingerprint" or "hash" of your machine components, serving purposes such as fraud prevention, security, and authentication.
Furthermore, we may monitor publicly-available information and third-party sites, and employ anti-cheat technology within our Services, including automated anti-fraud and abuse algorithms.
If you believe that your access to our games or Services was erroneously blocked by this technology, please reach out to us at [email protected] for assistance. We are here to address any concerns and ensure a fair and positive experience for all our players.
3. How We Use Your Information
We utilize your information to efficiently operate our Services, enhance your gaming experience, provide customer support, gauge advertising effectiveness, and personalize our communications with you. Your personal information, whether used individually or in aggregate, is employed in the following ways:
Operating and Enhancing Games: We operate, analyze, improve, and develop our games and Services to optimize your gameplay experience.
Research and Analysis: Conducting research and analysis helps us refine our technology and gain deeper insights into player behavior and preferences.
Online Features: Enabling online leaderboards, matchmaking, and spectator modes enriches the interactive experience.
Social Interaction: Facilitating social network sharing and community engagement.
Advertising Management: Managing and delivering in-game and third-party platform advertisements, and assessing their effectiveness.
Service Health Monitoring: Continuously measuring and monitoring the performance and health of our Services.
Security Measures: Detecting and addressing security incidents, protecting against fraudulent or illegal activities, and ensuring a safe gaming environment.
Account Management: Setting up and maintaining user accounts.
Personalization: Customizing game experiences to align with your preferences.
Loyalty Programs: Administering loyalty programs to reward player engagement.
Cross-Platform Gameplay: Facilitating gameplay across multiple devices and platforms.
Bug Fixes and Updates: Identifying, fixing, and troubleshooting technical issues and software updates.
Compliance Activities: Performing audits, transactions, and other compliance-related tasks.
Content Delivery: Delivering tailored content based on user preferences.
Safety and Fairness: Ensuring the integrity of our Services, investigating disputes, curbing fraud and illegal behavior, and complying with legal obligations.
Consent-based Activities: Fulfilling purposes for which you have consented, been notified of, or disclosed personal information.
These practices are designed to optimize your gaming experience, uphold safety and fairness, and maintain the quality and integrity of our Services. If you have any questions or concerns about how your personal information is used, please feel free to contact us for further clarification.
To provide you support, including to:
Help identify and troubleshoot problems with your account or Services;
Facilitate surveys or questionnaires;
Communicate with you and respond to your specific requests or questions; and
Manage and send you confirmations and important information about your account, Services, purchases, and warranties.
To personalize our communications with you, including to:
Provide you with relevant Starfish content, recommendations, information or offers; and
Provide you with Service updates.
Retention.We retain the information we collect for as long as necessary to provide our Services, and we may retain that information beyond that period if necessary for legal, operational, or other legitimate reasons.
Where possible, we may also de-identify, anonymize, or aggregate the information we collect, or collect it in a way that does not directly identify you. We may use and share such information as necessary for our business purposes and as permitted by applicable law.
4. Your Choices and Controls
We offer you meaningful choices and control over how we use your information, including the ability to exercise your data privacy rights.
Here are some ways we provide choice and control:
Marketing Preferences: You have the option to unsubscribe from marketing emails by clicking the unsubscribe link in the footer of any marketing email sent by Starfish.
Verification of Account Ownership: For security reasons, we may require you to verify your account ownership before processing requests related to your data privacy rights. Verification methods may include logging into your Account, confirming ownership of the associated email address, or providing other unique account details.
Right to Deletion: You can deactivate your EA Account or request deletion of the personal information linked to your account by contacting us at [email protected].
Please note that if you choose to do so, you may lose access to games or Services associated with your account. We may retain certain information to resolve disputes, enforce user agreements, protect legal rights, and comply with technical and legal requirements necessary for the security, integrity, and operation of our Services.
Otherwise, we will retain your personal information for as long as reasonably necessary to provide, create, and enhance our Services, and to comply with applicable laws.
These measures ensure that you have meaningful control over your data and can make informed decisions about its use. If you have any questions or require further assistance regarding your data privacy rights, please don't hesitate to contact us.
5. Changes to Our Policy
This privacy policy may be updated periodically, and we will notify you of any material changes.
We may update this privacy policy from time to time.
When we make changes, we will update the "last updated" date at the bottom of the policy. If there are significant changes to this policy that could impact your rights or how we use your information, we will make reasonable efforts to notify you. This notification may be through prominently posting a notice of the changes before they take effect or by directly sending you a notification.
We are committed to keeping you informed about any updates to this policy that could affect your privacy rights and how your information is used. If you have any questions about our privacy practices or this policy, please feel free to reach out to us for clarification.
6. Governing Law
These Terms of Service and any separate agreements through which we provide you with Services shall be governed by and interpreted in accordance with the laws of the United States of America.
7. Contact Us
If you have questions about this policy, please contact us in the following ways:
Email: [email protected].
Address:4171 VICTORIA, Las Vegas, NV 89121, USA